Primer Magazine

Congrats to Frank and Benito for winning the giveaway! Thank you to everyone who entered!

To thine own self be true. If there’s one thing you ever take away from William Shakespeare, let it be that – to thine own self be true. To understand others, to understand the world, you must first fully understand yourself. You must truly know who you are. Good advice, right, but what does it have to do with scoring a sweet, custom tailored dress shirt? Everything.

The secret to looking good is knowing yourself – your style, your body. I’m sure you’ve seen plenty of examples of this in the real world. One guy, whether it’s someone at your office or Daniel Craig as James Bond, pulls off a look seamlessly. You try it, or the guy from the copy room does, and they look… well, it ain’t pretty. You just don’t get it, you bought the same shirt you saw advertised in the magazine but you’re not a super model yet. Why does that shirt just seem to fit him better? It’s almost like it was made just for him. Ahh.

Looking good comes down to selecting shirts that fit your style and your body. Pulling a shirt off the rack is fine for a lot of people, people that fit the mold of Small – Medium – Large. But what if you don’t fit that mold? Maybe your arms are too long or too short. That killer physique you’re developing has put some Large sized biceps on your Medium sized torso. Maybe you need a shirt that was made just for you.

Enter the custom tailored dress shirt from Joe Button. This allows you to custom create a shirt to both your style and body. There is a wide selection of European fabrics to choose from, allowing you to select the colors and patterns that reflect your personal style. Simple. The real magic comes in from the detailed measurements you submit, allowing them to tailor the shirt to your specific body.

Personally, with almost any shirt off the rack, I’m not going to find a great fit. I’ve spent a lot of time in the gym lifting heavy things up and putting them back down, which has pushed me out of the normal mold. A large shirt will fit great in the chest, but often the sleeves put the squeeze on my arms and shoulders so badly I don’t, or sometimes can’t, even wear the shirt. I’ve used other “made to order” on-line services, but Joe Button lets you customize every measurement of the shirt. A lot of so-called “custom tailor” outlets basically still ask you to fit into slightly broader sizing charts with some length customization, but Joe Button asks for measurements from your neck, wrist, chest, waist, bicep – they want a complete roadmap of your body to create the best fit.

Have a favorite shirt that fits perfectly but wish you had another? Joe Button’s size utility helps you measure the shirt’s dimensions to get the same fit. Are you a perfect Medium except for that man-sized neck? The sizing utility can populate the Medium dimensions and then allow you to modify whatever doesn’t fit that mold. Or say “Screw it,” and have every one of your measurements be custom.

Whether you’re short or tall, broad or narrow, an endurance runner or a bodybuilder, you’ve probably gone through life wearing ill fitting shirts. Time no longer, friend. When both shirts cost the same, you’d be insane to take an option off the rack at a Department Store or Banana Republic when you could have the shirt designed to your standards, your style, your size.

But hey, since you’re cool and we like you, we want to give one of you the chance to get a custom fit and crafted shirt, free of charge. The kind folks at Joe Button were happy to oblige. All you have to do is leave a comment below – share with us your clothing struggles. Want to increase your chances of winning? Hm. Okay, just tweet this contest out to all your followers and consider your odds doubled. Use the hashtag #clothesthatfit and include us on it (@primermag, and thank @joebuttonsup if you have a chance).

How to Enter

• Leave a comment below telling us how you struggle with clothes. Don’t fit the mold? Are an awkward size?
• Get a second entry by tweeting this post with the hashtag #clothesthatfit. Feel free to include @primermag or @joebuttonsup.
• 2 $99 Joe Button Gift Cards will be given away as the prize for the winners.

Two winners will be selected randomly. Giveaway ends 2/3/12.

Read the official rules here.

Sorry Gents! This contest is now closed!