Primer Magazine

It may not affect the taste but serving your Old Fashioneds in plastic cups just doesn’t seem right.

Go for a hike, take your slingshot, and spread life like the bald guys in Prometheus.

The best ideas always come at the worst times.

This tie inspired beauty is made of silk with leather trim.

Bring your card games into the 21st Century.

Better than stabbing your co-worker.

A discreet slide out bottle opener built into your phone case.

Sick of paying an arm and a leg for razors every month? Get them mailed to you on the cheap.

These slow melting ice spheres keep your whiskey or cocktail cold without watering it down.

A black Ikea bookshelf is so boring.

These small sticky discs hold your collar in place, or the perfect amount of sleeve showing underneath your jacket. They remove easy with no residue.

If you’re going to get a tie for Christmas, at least it’s one that you’ll look good in.

This cool multi-tool has 11 different tools built in, tailor-made for a guy just starting out or for keeping in the kitchen.

Ever break a tiny little plastic part that costs an arm and a leg to replace? Mold a replacement with this plastic that softens in hot water.

If you looked at this and weren’t convinced you want these, I’ll never be able to convince you.

Working outside or around the house but need to keep two hands free? Great for grillmasters.

A simple, affordable decoration for your gentleman’s pad.

These simple, masculine cards work great for thank-you notes for gifts (hint).

Is your GPS and radio your smartphone? Use this convenient mount.

Self-conscious about having heart-shaped candles? Go for the brain.

No matter how you brew, fresh ground beans are essential to good coffee.

If you spend the winter outdoors you need a heavy duty lotion to protect your skin from the wind and cold.

Highly regarded among pen enthusiasts as a good starter fountain pen.

As you travel, you can scratch the map to reveal colors underneath.

This combination lock uses a d-pad instead of numbers. Check our write-up here.

My personal favorite for a homemade Old Fashioned.

The best kept secret among coffeephiles, this easy-to-use system makes a great cup of joe.

The pull-up is one of the best exercises you can do. Do them at home when you wake up or in-between things.

Handmade in the USA, this journal is refillable. Check out my review.

The ultimate “I’d like to have it but don’t actually want to buy it” item.

Now your Instagram photos can be even more up close and personal.

Get a close shave with this often recommended starter.

Old cameras make great decorations that’s both gentlemanly and classy. The swimsuit posters would cancel that out, though.

Lots of different styles, sure to spruce up any gent’s place.

A man always uses the right tool for the job.

Can’t walk around in your undies forever.

A staple of every man’s wardrobe.

Save money by making pizza at home without the frozen cardboard pizza crust.

A masculine, but modern scent will keep you from smelling like your grandfather.

Get your tool collection started with this excellent variety of tools that also has a lifetime warranty.

The gold medal winner in the 2009 San Francisco Spirits Competition. Check our review here.

Made right in Portland, Beckel Canvas started as an outdoor company, but also has a line of awesome – and affordable – bags.

Finally continue learning how to play the guitar with this highly rated, intro instrument.

Shave inches off a mis-cut project, you’ll find tons of uses for a Dremel.

Take your beach games to the next level with this leather football known as “The Duke”.

Not enough space in your apartment to do projects? This work table folds up like magic.

Take your tunes with you with this rugged radio that accepts mp3 player input.

Sure, they seem expensive, but you wouldn’t cut the office defense budget, would you?

We’re big fans of Skagen at Primer, they create beautiful watches with a minimalist design – all for a great price.

These look great with jeans or chinos – and they’re proudly made in the USA by Chippewa.

The classic coat that will keep you looking sharp for many winters to come.

Northface jacket not cutting it with your suit? This knee-length coat is as versatile as it is simple.

Sure, .22’s may not get a lot of street cred, but among serious shooters they’re a great way to shoot a lot of rounds for cheap.

Perfect for the reader who doesn’t need the bell & whistle apps of the iPad.