Primer’s 2010 Gifts for Guys
Every year our families, significant others, and co-workers ask for a list of things we'd like for Christmas, and every year it's a struggle. Fret not, fellow gentlemen, Primer's got our annual list ... [more]
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In Defense of the Cardigan
Once only a staple of Mr. Rogers and our grandfathers, the cardigan has returned in recent years to a seasonal staple for guys of all ages. If you don't have one yet, let us push you in the right ... [more]
Gift Ideas for Girlfriends by Girlfriends
Coming up with gift ideas for a girlfriend or wife can be surprisingly difficult, and the usual gift guides that list overpriced jewelry or $300 cookware aren't much help. That's why we asked a few ... [more]
Co-Create The Perfect Holiday Gift With A Mouse Click
You want to give gifts that are more personal than a gift card; we don't blame you. A new crop of websites allow you to create custom gifts for everyone on your list, and since it's all online it's ... [more]
Your Gray Suit’s New Brown Shoes
Break away from the everyday and pair your slick gray suit (you took our advice, didn't you?) with a classic pair of brown shoes for a traditional look that stands out in today's black shoe kind of ... [more]
Refreshing Your Wardrobe
After college it's easy to fall into keeping and wearing the same clothes. But that's how you end up wearing "dad jeans" in a few years. Make sure to routinely refresh your wardrobe. We show you how ... [more]
The Guy’s Guide to Shopping – How to Get What You Want, At the Price You Want.
If the thought of clothes shopping sends a shiver down your spine, you're either doing it wrong or doing it with women - which means you're doing it wrong. To wash the bad taste of "shopping trips" ... [more]
Laces Out: Cheap Leather Laces Rejuvenate Canvas Shoes
Bet you never thought a $3 purchase could completely change the look of your shoes for the better. Bring those canvas shoes back to life with this simple, stylish upgrade.
Easy Guidelines for A Can’t-Fail First Date Getup
Congratulations on getting a date, job well done, sir. But your mission is far from accomplished. Your next potential stumbling block is that age-old question: What’s appropriate to wear? Relax, you... [more]
The Weekend Bag: Primer Approved
If you decide to go on a last minute weekend trip the question becomes not 'what should I pack?' but 'what should I pack in?'. A suitcase is excessively big and bulky, and a book bag is too small and ... [more]
The Time Is Now: Great Deal on a Custom Fitted Suit with a Coupon Only for Primer Readers
If you've been on the fence about picking up a great new suit, the time is now. We've convinced Indochino to give you a great deal on a new suit - complete with 10% off, a free dress shirt and free ... [more]
Survival SOG Style
When you need something sharp for your survival kit, look no further than SOG. From hacking through the jungle to packing an entire toolbox in your pocket, we pick the right tool for the job.
Don Draper’s Suit: How to Dress Like a Modern Day Mad Man
Don Draper may not be the best of gentlemen, but he certainly has great style. With Mad Men Season 4 starting tomorrow, we decided to take a look at getting the look -- on the cheap.
Gerber Gear: A Tool for Every Situation
Whether you're trekking through deep woods, driving down the highway, or just heading to the office, a knife is an essential tool you should never be without.
Kitchen Samurai: Selecting Your Knife Set
That battered and dinged piece of stainless steel in your kitchen drawer? The one that crushes breads and mangles meats? Toss it out, immediately. Now that you're an adult, it's time to invest in a ... [more]
From Milk Crates to Crate & Barrel: Transitioning from Dorm Room to Fully Fledged Home
Your first place out of college is usually a hodgepodge of furniture and decorations from anyone that had extra to give you. If you've got an apartment or house you're ready to make your own check out... [more]
The Cheapest Rich Guys in the World: Top 5 Frugal Billionaires
We all dream of being a billionaire so we can do what we want and buy what we want but these five guys prove rich people get rich by not blowing all their hard-earned cash.
Boots That Make a Stomping Statement: The 875 by Red Wing
Whether or not your shoes actually offer a window to your soul, they definitely reveal if you've got good taste or not. Make a bold style statement with these classically designed and eye-catching ... [more]
Weapons of Mass Distraction: The New Generation of NERF
Whether you're the office sniper or the kick-down-the-bathroom-door inappropriate shotgunner, NERF has a new blaster for your specific style of grown-up mayhem.
Back in Black: Return to the Dark Side of Watches
These days, the majority of watch faces are silver or some crazy color. No matter what you heard, black is always the new black, so keep it classy and add a black faced watch to your collection.
20 Ways to Improve Your Style for Under $20
You don't have to spend a fortune to polish yourself around the edges. Here are 20 economical ways to look like a million bucks for under twenty.
The Dakota Mid-Lace by Frye: Primer Approved
A company doesn't stay in business for 147 years without turning out a timeless, quality product that always stays in style. We discover why everyone from 60's college students to Union Soldiers and ... [more]
It’s In the Bag: Professional Solutions to Get Gear from A to B
You're an in demand guy with lots of places to go and lots of things to take with you when you go there. You're also not in high school anymore, so it's time to retire the book bag for something a bit... [more]
Don Draper’s Sunglasses
Mad Men's Don Draper may not be an all-around upstanding guy, but he certainly has style.
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